BASSEM TOUKEBRI
Service & Sales Area Manager – Algeria, Tunisia & Egypt
Profile summary
Results-driven and multilingual Sales & Business Development Manager with over 20 years of progressive experience in the automotive and transport equipment industry across the GCC and North Africa. Proven track record in B2B and F2F sales, dealer network management, government tenders, and strategic market development. Adept in leading multicultural teams, negotiating high-value contracts, and driving consistent revenue growth. Mercedes-Benz Certified Sales Consultant with extensive product and technical knowledge in commercial vehicles and industrial sales solutions.
Key skills
Professional experience
• Manage service & sales operations across three countries; oversee dealer performance, budget planning, and operational alignment. • Act as the primary liaison between Scania and regional distributors, ensuring brand compliance. • Coordinate with logistics, finance, marketing, and product teams to support integrated operations.
- Increased parts and truck sales volume year-on-year.
- Elevated distributor performance and compliance with brand standards.
• Led full-cycle sales operations across UAE for Ford Trucks, focusing on technical solution selling and government tenders. • Built and maintained key client relationships, tracked sales pipeline, and provided market feedback.
- Consistently met and exceeded monthly sales targets.
• Managed sales and account development for commercial vehicles; handled showroom sales, fleet sales, and key accounts. • Provided tailored vehicle presentations, test drives, and aftersales support.
- Repeatedly achieved sales targets and maintained top performer status.
• Oversaw national sales operations for decorative paint products. • Led procurement operations and liaised with HQ in Tunisia for supply chain and pricing negotiations.
- Streamlined procurement processes and improved team performance.
- Expanded client base and increased sales profitability.
• Headed business operations and sales for sanitary paper products. • Oversaw procurement, financial planning, and marketing.
- Boosted monthly sales by 50% through strategic business planning.
• Directed overall company operations, sales, and procurement for trailers and transport equipment. • Managed imports, logistics, and client negotiations.
- Surpassed sales targets and grew the company’s market share in Libya.
• Prospected regional markets (Libya, Algeria) and supported regional subsidiaries. • Managed international sales operations and logistics for trailers and truck bodies.
- Led to the opening of a Libyan subsidiary following extensive business development missions.
- Opened new showroom in Algeria to expand regional footprint.
• Managed sales and export activities for automotive consumables (tires, batteries, lubricants). • Conducted client visits, sales reporting, and market trend analysis.
- Achieved monthly sales targets and expanded client base in North Africa.